By working together, Exhibition Showcase and UFI will expand their reach to a broad cross-section of trade show, convention and meetings industry professionals via diverse online and offline media channels. There will be a mutual exchange of media and content on the communication platforms of the two organisations.
Raghav Khosla, Publisher at Exhibition Showcase, commented on the partnership: “UFI has developed a good reputation in India over the past decade, and the Indian exhibition companies benefit from the association’s global network. Exhibition Showcase features a print magazine and an e-newsletter which both are well-respected resources for the exhibition industry in India. We believe that our communications channel will serve best to reach the UFI membership in India and to inform the industry overall.”
“We look forward to the opportunity to work more closely and in conjunction with Exhibition Showcase. This partnership aims to strengthen our voice in India and to cater for the needs of our members in the region. We also hope that this agreement is only the first step of a more profound and long-lasting relationship to join forces to cater for the needs of the exhibition industry,” said Kai Hattendorf.
Among others, UFI will share industry news and updates via the exhibition showcase magazine and e-newsletter, which has aimed to promote the exhibition industry across India. Furthermore, UFI will benefit from exhibitions showcases engagement on social media, especially promoting the industry via a dedicated channel on YouTube. Exhibition showcase will have its news disseminated by social media and other UFI communication channels, as well as supporting UFI’s events as Media Partner. Such upcoming events include the 83rd UFI Congress (Shanghai, November 9 – 12, 2016), the UFI Education Forum on Sustainability (Singapore, February 21 – 22, 2017), the UFI Open Seminar in Asia (Singapore, February 23 – 24, 2017) and the UFI Open Seminar in Europe (Cologne, May 10 – 12, 2017).
This article was originally published on the UFI Live Blog: www.ufilive.org
